Scotmid installs in-store magnifiers to help shoppers with sight problems

“This is a visionary move by Scotmid by including i-viewer in their customer care program."

Scotmid is making shopping in its stores easier for people with poor vision, thanks to a roll-out of i-viewer shelf mounted magnifiers in selected branches.

Scotmid is the first retailer in Scotland to install the award winning i-viewer devices, which are designed to help people with sight problems read food labels effectively for ingredients, nutritional content and other information.

The in-store magnifiers will be vital for people with diabetes who need to check sugar content, as well as people with allergies or on a low-salt or calorie-controlled diet.

According to research conducted with the Royal National Institute of Blind People (RNIB), 83 per cent of people surveyed said they had problems with reading small product labels. Additionally, 60 per cent of spectacle wearers said they forgot them regularly when shopping.

Robin Spinks, Principal Manager at RNIB said: “Shopping can be a challenging and frustrating experience for persons with poor eyesight. The i-viewer is an excellent example of how a simple and affordable adjustment can make a big difference for very many people.”

Scotmid has been trialling the in-store magnifiers in six stores across Edinburgh over the past few months, and will now be installing the devices in seven additional locations following positive feedback from customers, where 75 per cent of those interviewed said they would find i-viewer helpful.

Mike Gordon, Head of Store Development at Scotmid said: “Being able to read the small print on food labels is a concern shared by many of our customers, particularly for people with restricted diets or allergies to certain ingredients. The i-viewer devices will give our customers with sight problems the peace of mind that they are able to make the right food choices. We are very pleased to be rolling out the i-viewer in-store magnifiers to selected Scotmid stores.”

Ian Welby from i-viewer stated: “This is a visionary move by Scotmid Co-operative by including i-viewer in their customer care program. Today’s legislation means manufacturers have to include more and more information on their products. In order to do so, they are resorting to using ever smaller text sizes to fit this on the label. This has significantly disadvantaged the shopper who needs to read such information. People are now, more than ever, aware of what goes into the products they buy. This and the growing list of allergies and special dietary requirements means i-viewer will allow shoppers to make informed decisions on their purchases and will make a positive improvement to their shopping experience.”

The i-viewer fits neatly into the unused part of the shelving above the products and is simply withdrawn from its holder to provide a magnifier at the fingertips of the user.  The product to be viewed is simply placed underneath magnifying the information.

The i-viewer incorporates a high quality lens with 2 times magnification and a 5 times magnification bubble lens, providing help with reading even the smallest of print.

The i-viewers are currently in Scotmid stores at Ratho, Barnton, Balerno, Crewe Road, Ferry Road and Stockbridge, and will be rolled out to Easter Road, St Margarets, Beauly, Coupar Angus, Moredun, Hunterfield, Broxburn and Lazonby over the coming weeks.

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