Scotmid Co-operative has become the first major retailer to sign up to the Scottish Government’s programme, Supporting Healthy Choices, which encourages the food industry and its customers to make healthier food and drink choices.
The news was celebrated with an event at Scotmid’s Moredun Park Road store where Public Health Minister MSP Maureen Watt met with Scotmid CEO, John Brodie, and Society staff.
By committing to the initiative, Scotmid has agreed to promote healthier options across our 200 convenience stores throughout Scotland and northern England. This means confectionery and sugary drinks will be removed from till points where possible and further healthy options will be included in ‘meal deal’ offers.
It will also see healthier options promoted on price-driven campaigns and suppliers will be encouraged to reduce calories, fats, salt and sugars and to join the UK’s voluntary front of pack labelling scheme. Scotmid’s support for the Scottish Government’s Eat Better Feel Better campaign will continue.
John Brodie, Chief Executive Officer of Scotmid Co-operative, said: “At Scotmid we pride ourselves on making a positive contribution to the communities in which we operate. Like many in the food industry, we understand our responsibility to help customers to make choices, which can have a positive impact on their health.
“The commitments we have signed up to will support healthier living right through the supply chain, but ultimately leave the choice firmly with the customer.”
Maureen Watt, Minister for Public Health, said: “I am delighted to welcome Scotmid as the first major retailer to sign up to Supporting Healthy Choices. This clearly demonstrates their commitment to support consumers to make healthier choices and help them access a healthy, balanced diet. The food and drink industry has a vital role to play in creating a healthier food environment for consumers – one which readily encourages healthier choices and better supports sustained behaviour change.”