Semichem launches new and improved baby and toddler range

"We’re looking forward to offering excellent savings on baby and toddler products for Mums and Dads."

Semichem has launched a new baby and toddler product range across its health and beauty stores in Scotland, the North of England and Northern Ireland.

Semichem will now stock an extensive range of baby food, baby milk, nappies, wipes, bath products and toiletries from well known brands in a dedicated space in-store. The retailer is also launching a new Tiny Tots VIP club for parents, which will give members exclusive access to special offers, free products, competitions and the latest news and advice. The loyalty scheme is free to join online at the Semichem website.

The introduction of Semichem’s new baby range is in response to customer research with mothers of children aged two and under. The research, conducted by Why Research for Semichem, found that mothers would welcome a larger range of baby and toddler products in-store and would consider Semichem as a destination to buy these items. All of the mothers involved in the research project gave positive feedback on the design and layout of the new range and the variety of products available.

To promote the new range, Semichem is launching an integrated marketing campaign across print and online channels, including a social media competition to find a new baby blogger. In-store, the baby range will be advertised to customers with coupons, special offers and new point of sale.

Kimberley Guthrie, Director of Marketing for Semichem said: “We are really pleased to be launching our fantastic new range of baby and toddler products and our Tiny Tots VIP club. Our new baby range has been carefully designed and selected in consultation with real Mums, which has helped us to get the right product range from the right brands, and importantly, at the right prices.”

She added: “Semichem is already well known as a destination for great deals on health, beauty and household products, and we’re now looking forward to offering excellent savings on baby and toddler products too for Mums and Dads.”

Semichem’s new baby and toddler range will include market leading brands such as Pampers, Huggies, Johnson & Johnson, Aptamil, Cow &Gate, Ella’s Kitchen and Tommy Tippee.

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